Drilling Down the Slides
Now I’ll go through slide by slide and explain each one.
Title Slide — One Line about what it is you do — go for the big vision statement — not What you do — WHY you do! Hit them in the gut with this
Problem– Here’s the place to describe the gap /problem /challenge that needs solving. This is best told in a story — your own, a friend or family members, something from the news or even a made up story to illustrate it. Back up the story with stats showing this is an issue worth lots of money and hint that current solutions aren’t cutting it…
Solution — How are you solving this? Create a simple solution sentence: We’re doing X(solving a problem) for Y(for a specific audience) by Z(in a nutshell, what are you? A Platform /app /solution/tool/ etc.) and as a bonus, your secret sauce that is enabling you to do it This should be so simple that anyone could understand it — even if they don’t have a degree in computer science or engineering.
Demo — Create a 1–2 min demo showing off your solution — it could be a short film, screenshots, a screenflow (use Camtasia) or even a mock up. Guide them through a first time user experience and highlight 4–5 of the standout features. Make them go wow — but don’t overwhelm them with details.
Benefits — Highlight the important benefits to your users (if this has already come across in the demo, don’t repeat) keep it at 6–8, no more. You might have 2 types of users. ie Businesses and Customers or Publishers and Brands — you can list benefits for each.
Current Status/Traction — What are the major milestones you’ve hit in funding, product, users, downloads, revenue, growth, endorsements, partnerships, etc. since the time you launched or launched beta. If you haven’t launched yet, where are you at? The later stage you are, the more metrics you need to show
Market Analysis — The numbers of the TAM (Total Addressable Market) SAM (Segmented Addressable Market) and SOM (Share of Market) so they get an idea of the size. Put value of the markets as well — what was the spend on similar solutions last year? You can go top down or bottom up — the most important thing to show is that you have a huge potential market!
Trends and Opportunities — This slide is a silver bullet! It’s the “Why us, why now?” This is the place to really show movement in trends and opportunities — have there been major fundings or acquisitions among your competitors? Did an industry leader or a research firm like Gartner, Forrester or the likes say that a solution like yours is missing? Are there market trends among your users showing a shift in behavior? Was there a change in law or regulations mandating people or companies to find a solution like yours? Etc.
Business Model — What is your main revenue model? (subscription, ads, affiliate, rev share, etc.) What are some additional revenue streams?
Go-to-Market Strategies — What are the strategies that will help you penetrate the market and gain users? Remember, you might not have money at the beginning for things like a sales team, so look at different phases — likely you will start with strategic partnerships, distribution channels or before that, content marketing or social campaigns.
Competitive Landscape— Who are your main competitors? We’re talking either Enterprise, backed by VC money or rapidly growing companies — though you should know about smaller competitors as well. Try to group them into 3 or 4 types and then create a magic quadrant, a petal diagram or a marketscape showing how you measure up to them. Most important — add in your true differation statement: “What truly sets us apart is…” It’s very important to NOT say anything bad about your competitor — it’s GREAT that you have competition — now just prove that you have a clear advantage over them.
Team — Who are your Executive team members? Pics, titles and a few important facts about them. You can add logos of outstanding organizations they’ve worked for, been affiliated with or studied at. If you have an Advisory Board, add them too — it might need a separate slide.
RoadMap — What are your major milestones to be hit (product, marketing, revenues) over the course of time this funding round will last for — 12/18/24 months? Trying to put in financial projections past that is not entirely necessary — you can have a financials, P&L, projections slide in your back out to send out as needed
Future Directions — Any exciting additional features or products in the pipeline that you intend to work on later? Maybe this is just the first step in a much bigger vision!
Funding Requirements — Seeking $XXM for: (List the main allocations such as: R&D, Sales and Marketing, Team Expansion Etc. Round Objective: This will take us to XX months, XXXK users/revenue/downloads etc., break even/cash flow positive — wherever you will be when you are ready for the next round.
Key Investment Merits — Sort of a summary of what you’ve already said — the 5–6 bullets highlighting the most exciting things about your startup that make you an attractive funding opportunity.