How do I show our market size and market value?

It’s important to know your market size (potential customers) and value (what is the total spend per year?) inside and out. Familiarize yourself with 3 terms – TAM = Your Total Available or Addressable Market (everyone in the world who could potentially use your product), SAM = Your Segmented Addressable Market or Served Available Market (Your target market within the TAM), SOM= Your Share of the Market (what chunk of the SAM you will realistically reach within a few years).