Use the classic elevator pitch format of problem – solution and an exciting tidbit about an accomplishment or the market. Don’t just send a generic, technobabble paragraph that they would have to read 5 times to understand – make it interesting, make them curious enough to want to meet you. Oh and be kind to your intro’er – write in 3rd person so they can easily copy and paste the blurb into their email without having to rewrite the “I’s” and “we’s.”
