How do talk about market trends and opportunities?

Look at your competitors – has anyone just been acquired or raised massive funding? That’s great! It can signal to Investors that you are the next hot thing. Is there a quote from a major source like Gartner or Forrester saying that this is the year for a startup like yours? Grab the quote! I recently worked with a company raising their Series B and they had such a quote from Gartner – it was definitely a nice stamp of approval for investors to see.