Is “Going Viral” a Go to Market Strategy?

By saying “oh our product will go viral” you are basically saying nothing. Videos go viral – some by luck and some by lots of money invested into getting it seen. If you show that you have elements of virality in your product (Incentivizing shares – i.e. share with 10 friends to get a free month) that makes more sense. But there’s a fine balance of not being too pushy when getting users to share.