Our technology/product is very complex – how do I explain it simply?

Every company must have a Simple Solution Statement. This is the clincher – you want to be able to explain your solution in about one sentence/statement. So try “We are a (tool/solution/platform/app/system) that does X (solves a specific problem) for Y (for a specific audience) by Z (How are you doing it? And this doesn’t mean going into technical details, rather the end result, product, secret sauce)” – if you crack this code – you will be set!