What is an Elevator pitch and how long should it be?

The Elevator Pitch is a pitch that could be given, well in an elevator. I coached the pitches for the Elevator World Tour where 100 startups get the opportunity to pitch investors in an elevator competing for a sizable cash price. This has taken place in Paris, Toronto, Tel Aviv and more – and always in a very tall building where the time from ground floor to top and down again was an average of 1 minute 26 seconds. So for me that’s a good rule of thumb – have about a minute prepares with room for about 30 seconds of Q & A.